How to Write Product Descriptions That Sell (2026): Template and Examples

A good description answers the questions a buyer would ask you in the shop: what is it, what is it for, will it fit, what does it come with, and why buy it from you. Answer those clearly and you get fewer questions and more orders.

Start With the Product Name

Buyers search for things like "baby romper 0–12 months" or "manual liquid filling machine", not "Item 23". Put the product type first, then key details: "Warm Baby Rompers (0–12 Months), 6-Piece Pack" beats "Lovely set". On Buy More Mall, your dashboard shows the searches that match your products: use those words.

A Simple Template

Example: Clothing

"Soft cotton rompers for babies aged 0–12 months, warm enough for cold mornings and easy to change with snap buttons. Pack of 6 in mixed colours. Machine washable at 30°C. Delivery across Kenya; order on Buy More Mall or ask on WhatsApp for wholesale."

Example: Machine

"Manual liquid and paste filling machine for small factories filling juice, honey, oil or lotion. Adjustable fill volume, stainless steel contact parts, no electricity needed. Includes nozzle and hopper. Ask us which nozzle suits your product's thickness."

Example: Hardware

"20 mm (1/2") PPR pipe, 4 m length, for hot and cold water supply in homes. Joins with PPR fittings by heat fusion. Sold per length; ask for bulk prices for projects."

Write for People and Google

• Answer real questions buyers ask (use them as short sub-headings for bigger items).
• Use the exact words buyers search, naturally, not repeated 10 times.
• Short sentences and bullet points; most buyers read on a phone.
• Your own words: copied supplier text appears on many sites and ranks poorly.
• Honest claims only: no fake "original" or "best in Kenya".

Sellers whose descriptions are very short get a reminder on their Buy More Mall dashboard, because detailed listings get more trust.

Common Mistakes to Avoid

• One-line descriptions ("good quality").
• Copying supplier text with other shops' names or links.
• Missing sizes, capacity or what is included.
• Claims you cannot prove.
• No call to action.

Frequently Asked Questions

How do I write a good product description?

Say what it is and who it is for, list key facts in bullets, state what is included and finish with how to buy.

How long should a product description be?

Long enough to answer buyers' questions: often 80–200 words, more for machines and technical items.

How do I write a product description for clothing?

Include fabric, sizes (with a size chart), fit, colours, care instructions and photos worn.

Should I use keywords in product descriptions?

Yes, the words buyers search, used naturally in the name and first sentence.

Can I copy the manufacturer's description?

Rewrite it in your own words and remove other sellers' names and links.

Cover image: screenshot of a product page on Buy More Mall.

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