When someone in your town searches "hardware near me" or "baby shop Nairobi", Google shows a map with three businesses first. Those listings come from Google Business Profiles, and creating one is free. If you are not there, your competitors get the call.
Quick answer: Go to Google Business Profile (business.google.com) with a Google account, add your business name, category, location or service area, phone and website, then verify using the method Google offers (often a short video of your premises, a phone or email code, or a postcard). After verification, add photos, opening hours and products, and ask customers for reviews.
Google decides which verification method you get. Common ones are a short video showing your signboard, the inside of your premises and proof you manage the business; a code by phone or email; or a postcard with a code. Video reviews can take several days. If verification fails, check that your signboard, address and business name match what you entered.
| Do | Why |
|---|---|
| Keep name, address and phone identical everywhere | Google trusts consistent details |
| Add real photos regularly | Profiles with photos get more clicks |
| Ask happy customers for reviews | Reviews and replies help ranking and trust |
| Reply to every review | Shows you are active |
| Post offers and new stock | Fresh activity |
| Link your shop or website | Buyers can see products and prices |
Your Buy More Mall website can also show a "Find us" map with directions from your location, so buyers who land on your site can reach you.
Create a Google Business Profile, add your details and verify it; there is no charge.
It may not be verified yet, the pin may be wrong, or the name and category may not match what people search.
Phone or email codes are quick; video reviews can take several days and postcards longer.
Yes, as a service-area business with the address hidden.
Yes, for both trust and ranking. Ask satisfied customers and reply to every review.
Cover photo: Google Earth by Johan Larsson, BY 2.0, via Openverse. Cropped.
Flash sales, new shops and exclusive BMM coupon codes, straight to your inbox. No spam.